Today, to achieve success, salespeople must understand the marketing philosophy and work closely with marketers to positively influence how potential clients, customers and competitors see the brand. This book will help you completely rethink your approach to sales. She will show you how to form a new perspective on sales, teach you how to apply marketing strategies, guide the client and be a guide for him in the purchasing process, and not just a source of information. Published in Russian for the first time.