Influence is different from persuasion. Influential people play a bigger game than those who use persuasion. Persuasion is the ability to persuade a person to buy something or do something one day. Influential people don't seek one-time success—they want long-term loyalty. They see the world through other people's eyes and adapt their offering or behavior accordingly. Ideally, they seek not just to persuade a person, but to create a bond of mutual trust and respect. This book examines more than 60 skills, principles, and behaviors that powerful people use all the time. Each skill is based on practical observations and is accompanied by examples, stories and cases. The book is intended for a wide range of readers.