In 95% of Russian companies, the sales system is not built at all. And if in 50 days you manage to design it and implement it in your business, then doubling is the minimum you can expect. It's all about the principles of business development and building a sales system. This book is written about how to build it. It summarizes the experience of more than 70 Russian companies. In the book of the famous business coach Alexey Ryazantsev you can find the most detailed recommendations on the following topics: • Determining an effective sales department architecture; • Implementing active sales; • Development of scripts and instructions; • Hiring personnel and much more other. The book is intended for heads of sales departments, business owners and everyone involved in this issue.