Sooner or later, sales in any business “freeze.” In order not to lose ground to competitors, it is necessary to win and retain customers every day. Active sales are the engine of a business, and the customer base is its main asset. Applying the cold calling technique, which is described step-by-step in this book, will help you successfully win and retain customers. Simple tools - sales scripts and checklists, automation and targeted control - will immediately prove their effectiveness. The book will be useful to top managers and business owners, heads of sales departments, novice sales managers and experienced sellers.