This book is dedicated to feedback from clients and business partners. It contains almost fifty ways to receive feedback and ratings through all possible “points of contact” with the consumer, as well as methods for using them correctly. Choose the right tools, listen to your customers, delight and surprise them with your attention and efficiency - and ultimately earn more! The book is especially valuable for its high level of detail, many stories and examples from Russian practice. It will bring the greatest benefit to marketers and managers of small and medium-sized businesses.