Marketing arithmetic for top officials
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This book provides answers to questions from real top managers who are faced with the task of improving their company's marketing. Do you need to hire a marketing specialist? Set him the right tasks and motivate him correctly? Control his work without suppressing his initiative? Igor Mann, a leading marketing specialist in Russia, author of the books “Marketing 100%”, “Marketing Machine” and others, answers you. The book will bring the greatest benefit to business owners (small and medium-sized), shareholders and top managers who want to improve marketing in your company.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
FL/388871/UA
Data sheet
- Name of the Author
- Игорь Манн Борисович
- Language
- Ukrainian
- Release date
- 2010
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This book provides answers to questions from real top managers who are faced with the task of improving their company's marketing. Do you need to hire a mark...