The successful outcome of negotiations is doubly pleasant if communication with a partner is a pleasure, isn’t it? The new book by the popular Russian psychologist Alexander Kichaev will guide you into the world of secret psychological tricks, planning winning strategies and algorithms for profitable deals, and not only in business , but also in my personal life. With its help, you will learn to influence your partner in such a way that he is happy to give in to you, and you beat him with no less pleasure. In the book you will also find many useful recommendations for creating a personal brand and strengthening personal energy, as well as questions and tasks for work over yourself. Preparing, planning and negotiating is not easy, but always interesting and exciting! For a wide range of readers.

Own positioning, addition and management of partners. Tough negotiations. Creating an installation.

Fragment of the story (author Alexander Kichaev)

Managing your own states. Self-hypnosis. Meditation. Self-regulation.

Transforming problems into effectiveness. Using examples, metaphors, humor.

Express diagnostics of communication partners. Types of partners in negotiations.

Neutralization of provocative actions. Techniques for constructively refusing unacceptable offers. Breaking down the negotiation script. Resistance to influence.

Rules for granting and accepting concessions. Ways to increase the significance of concessions provided by our side.

Ways to reduce the significance of concessions provided by the opposite side. How to make proposals to your partner?

How to motivate cooperation. How to overcome the defense of a negotiating partner (working with distrust, aggression, inattention, avoiding responsibility, etc.).

Capture, blocks, seizing the initiative, leaving the line of attack. Analogies of these aikido techniques in negotiation processes.

Mistakes of a life resident. Criteria for analyzing the effectiveness of the negotiations.