Creating a good reputation for yourself means inviting success and prosperity into your life. This rule works equally effectively both in business and in the personal sphere. Alexander Kichaev, a famous consulting psychologist, suggests understanding how to create a winning personal brand that will be the key to your career growth and personal victories. This book will help you navigate the many factors that influence your reputation: from the unpredictability of your boss's mood to the power of compromising evidence and office intrigue, and make each of them a component of personal success. In the final part of the book, you will find practical recommendations for determining your psychological type and learn how to develop the qualities of a successful leader. You will also master various types of psychological influence and be able to develop a clear algorithm for achieving goals in different areas of life. For a wide range of readers.