Harvard Business Review is the world's leading business magazine. Introducing the new issue of the “HBR: Top 10 Articles” series, dedicated to the problems of innovation management. Every company sooner or later faces the need to introduce something new, otherwise it will inevitably face stagnation and loss to competitors. From hundreds of HBR articles, the editors of this series have selected the most useful and relevant. In the book, you will learn how to create and manage innovation, how you can extract ideas for innovation from your daily work routine, why you should not use standard financial indicators to evaluate the effectiveness of innovations, and what criteria should be used. Using examples from such major players as General Electrics, BMW and 3M, the authors explain how to integrate an innovation project team into a company's structure, and debunk myths and dispel fears associated with the innovation process in business.