Harvard Business Review is the world's premier business magazine. Introducing the latest installment in the HBR Top 10 Articles series on strategic marketing. If you're unhappy with your marketing department's performance and want to improve your company's sales performance, this book is for you. From hundreds of magazine articles on strategic marketing, HBR editors have selected the most useful and relevant today. From them you will learn what the advantages of a customer-oriented strategy are, how to use customers’ attachment to a brand with maximum efficiency throughout their lives, why it is so important to take into account the specifics of female psychology and, most importantly: how to build the right brand strategy and stop throwing money away.< /p>