You won't have to spend a lot of money on advertising if your offer to customers is unique and your marketing is viral. Anything that is different from the majority attracts attention and sets you apart from the rest. After all, even an atypical color can provoke unprecedented interest - imagine, for example, a purple cow among the usual black, white and brown. Rest assured: you can always stand out, you just need to think about something that no one in your industry has ever done before. If you are the owner of a company or are involved in marketing, this book is for you.