When was the last time you started something truly new? New business? New project? If you have been doing this for a long time, if you are stopped by the fear of failure, or if you do not understand how to approach this, then “Try it - it will work!” - a book for you. Often, when we hesitate to take the first step, we forget that all good companies, ideas and products were created by those who constantly experimented and went beyond their “comfort zone”. The implementation of any project is always fraught with risks, but if you are doing something you are passionate about, you should not be afraid of failure. Sooner or later, you will definitely achieve success. Seth Godin, best-selling business author, brilliant blogger and successful entrepreneur, encourages you to go beyond the ordinary and take the initiative into your own hands. He shows how to start a new business, changing not only your life, but the whole world for the better.