“One day... and this is how the “campfire stories” told by our ancestors begin over the centuries... Once upon a time, at a strategic session (led by one of the authors of the preface) in a large financial organization, the head of the company asked the question: “Why do they, key managers enterprises, do not take the initiative, do not express their opinions? We are on the verge of very important changes, they could earn both status and money if they designed, much less led, these changes.” This leader had a clear vision of the future of the organization and ways to achieve it. He was a mature manager with a good business education, and he did everything “excellently,” you can be sure! And he himself, an elegant man in a magnificent suit and an expensive button-down shirt, was an example of discipline, precision and organization...”