How to manage a corporate tribe. Applied anthropology for top managers
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Company leaders around the world have been asking the same questions for hundreds of years. How to reduce friction in the interaction of teams, departments and employees? Why do so many people hate their jobs? Why do companies get bogged down in rules and regulations? Why is change so hard? And why are employees unwilling to take responsibility? All these questions are answered by Daniel Brown and Itske Kramer, corporate anthropologists who have traveled all over the world to study the best cultural practices of different peoples and use them in the context of building and developing organizations. In the first book, “The Corporate Tribe,” the authors talked about corporate anthropology as a unique approach to working with corporate culture. The new book gives practical advice on how to change a company's culture and offers algorithms for holding meetings that develop a culture of leadership. The authors suggest looking at organizations as living tribes with leaders, at corporate culture as a set of myths and traditions, at procedures as to customs. The book will teach you how to use the wisdom of ancient peoples to resolve dilemmas, contradictions and conflicts, listen to the voice of the minority, not be afraid to make important decisions and ensure that they are followed by real actions.
Data sheet
- Name of the Author
- Даниэль Браун
Итске Крамер - Language
- Russian
- Translator
- Ольга В. Улантикова
Юлия Георгиевна Тележко