Why don't people understand each other? Why do even your most understandable and clear arguments or ideas sometimes cause fierce resistance or distrust from others? How can you ensure that your arguments are heard and accepted? We encounter disagreement, objections and questions all the time. We hear them from clients and business partners, from friends and acquaintances, from relatives and friends. Sometimes we don’t know what and how to do so that we are understood and our point of view is accepted. The book is addressed to those who, by the nature of their activities, are constantly in contact with people: sellers, managers, executives of various ranks, psychologists, business consultants, trainers and everyone who would like to be more successful in business and life. Here you will find many ideas for turning a “no” into a “yes”.