Another book about sales? Yes! Another one of the many written and published? Yes! So why is it worth reading? Because it has something that only it has: - the idea of a systematic sales process; - sales technology for any product; - an expanded understanding of what people buy and what and how they need to sell ;– unique techniques for collecting information about the client’s needs, benefits and values;– a whole set of “master keys”: tricks and tricks that make sales more effective;– nuances of using long-familiar sales techniques and techniques;– unique technology for preparing for any meeting and negotiations; – many examples from real practice. As well as many other know-how of the author, developed on the basis of more than ten years of experience working with various companies as a consultant and trainer. The book is intended primarily for those who carry out individual and VIP sales in various spheres. It will also be useful to those who organize the work of sales departments and prescribe work standards for company employees.