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The book is intended for entrepreneurs and specialists who are just starting to think about tracking the effectiveness of marketing activities. The book has ...

Your life can suddenly change, even when you are well over 30, you have 2 children, loans, and your spiritual quest seems to have been unsuccessful. This boo...

This is a collection of small, positive, motivating sketches based on the author’s real life events, the purpose of which is to provide support and delicatel...

The book describes the basic principles, mechanisms and techniques of concluding a deal. Communication with the client is considered as a process, the effect...

The book is designed to shape the reader's own thinking. Two readers who read the same thing will have completely different thoughts. The author discusses th...

Quite often, the most competent employee in his field is promoted to a leadership position. But leading even a small team requires new skills. The Kolchuga++...

This book is based on the main text of the traditional Chinese civilizational paradigm - the Book of Changes. For several thousand years, all Chinese manager...

The book, written by the country's chief recruiter, reveals all the secrets of the HR industry. What do HR evaluate in candidates first of all, how not to fa...

“SPIN Sales” is a bestseller about the technology of effective sales, repeatedly published in many languages of the world. Through detailed research, the aut...

The material is aligned with the curriculum of the course “Advertising.” For students, graduate students, applicants and teachers. Lecture notes can also be ...

“Forewarned is forearmed.” Such an epigraph could open this book. And it doesn't matter who takes it in their hands. The specialist will learn from it new te...