The book describes the basic principles, mechanisms and techniques of concluding a deal. Communication with the client is considered as a process, the effective management of which leads the manager to achieve his goals. Various techniques of business communication are analyzed in accordance with each stage of concluding a transaction: collecting information about the client, presenting the product, working with doubts, completing the transaction. In addition to describing the basic patterns of successful work of the seller, the reader is offered specific exercises that help develop and strengthen important professional skills and abilities .The book is addressed to professionals working in the sales field: sales managers, sales agents, sales consultants, as well as those who would like to develop qualities that help effectively conduct business negotiations.