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The ability to write well is not an innate gift, but a skill that can be developed, like many others. The book you hold in your hands will help you gain the ...

The book contains practical methods and models for building an effective sales system in the wholesale business. The publication provides specific examples a...

How to find new clients? This question is perhaps the most important for any business, because if the company does not have enough consumers, then everything...

A frequent situation in sales is when a person watches you, already thinks that it would be nice to buy a product, but does not dare to do so. Our task is to...

A book about the vices of the modern “leadership industry,” which mostly entertains rather than provides the necessary knowledge and skills. Does modesty enh...

We all use stories to communicate, explore, persuade, and inspire. In User Experience design, stories help us understand our users, discover their goals, com...

The stories of star bloggers seem fantastic to us, and their success seems unattainable. But the author of the book, who changed her job in traditional media...

We all regularly observe dramatic gaps in our lives and in the lives of companies: between the results that we intended to obtain and the actual results; bet...

Today, in an era of abundance of unreliable information and “fake news”, increasing social conflicts and instability, falling solidarity and atomization, soc...

Email marketer is such a narrow profession that it becomes difficult to choose a good and suitable candidate. A book for companies that plan to find the best...

Strategic management. Cheat sheet

Organizational culture. Cheat sheet