PR

David Aaker is one of the largest figures in global branding. His book, the result of many years of successful practice, presents twenty simple, effective, a...

True customer loyalty is the dream of any company. A truly loyal customer will be more than just a satisfied customer of your products: they will become a pa...

In a world where financial literacy is the key to freedom, Fun Island opens the door to the amazing adventure of three main characters - Ashley, Bob and Husk...

Medium-sized businesses are the basis of the economy of any developed country in the world. However, the difficulties faced by mid-tier companies are not alw...

How to retain a client and motivate him to make additional purchases? The secret lies in competent service! To become a leader in the market, you need to und...

Based on interviews with marketing executives from successful brands such as BBC, Converse, Coca-Cola, ebay and mastercard, as well as research into the stra...

The textbook provides a comprehensive understanding of modern methods of quality management in the development and production of a new product through the pr...

Long-term and varied experience in manufacturing, in the service sector, in trade and investment and financial organizations as a manager, entrepreneur, busi...

The object of study of management science is management practice: its patterns and principles of decision-making, leadership technologies and laws of power i...

The textbook describes in detail a wide range of issues characterizing management as the most important management science. The theory and practice of domest...

Working with personnel for the effective use, maintenance and development of the workforce is already familiar to modern managers. But some experts do not se...

Are the ideas and tools that work for promoting star accounts suitable for those starting from scratch? Can a person who has never appeared on television, fi...