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The book is intended for entrepreneurs and specialists who are just starting to think about tracking the effectiveness of marketing activities. The book has a clear structure that follows the sales funnel. At each stage of the funnel, the most important indicators are considered that any business should be aware of when developing its own promotion strategy. In addition to the indicators themselves and methods for recording them, examples are given of recommendations for increasing the effectiveness of your marketing.
FL/985215/R
Data sheet
- Name of the Author
- Григорий Болотов
- Language
- Russian
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The book is intended for entrepreneurs and specialists who are just starting to think about tracking the effectiveness of marketing activities. The book has ...