Aaker on branding
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David Aaker is one of the largest figures in global branding. His book, the result of many years of successful practice, presents twenty simple, effective, accessible principles for achieving success. No abstract recommendations or advice, only specific tactics, schemes, concepts and techniques, the implementation of which results in the development, expansion and promotion of a strong, stable, competitive brand.
FL/968907/R
Data sheet
- Name of the Author
- Дэвид Аакер
- Language
- Russian
- Translator
- Елена Владимировна Тихомирова
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David Aaker is one of the largest figures in global branding. His book, the result of many years of successful practice, presents twenty simple, effective, a...