Cool brands must be hot. The latest guide to marketing
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Based on interviews with marketing executives from successful brands such as BBC, Converse, Coca-Cola, ebay and mastercard, as well as research into the strategies of H&M, MTV and Diesel, the authors reveal the secret of a successful brand. You will learn how to make your product recognizable, increase sales and meet the requirements of each generation of consumers.
FL/568949/R
Data sheet
- Name of the Author
- Маттиас Берер
Юри Ван ден Берг - Language
- Russian
- Translator
- Е. А. Жданов
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Based on interviews with marketing executives from successful brands such as BBC, Converse, Coca-Cola, ebay and mastercard, as well as research into the stra...