Strategy of blue ocean. How to find or create a market free of other players
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The authors of this book analysed 150 strategic motions accomplished during more than 100 in 30 industries of industry, and drew conclusion that success is arrived at not in a competition, and due to creation of "blue oceans" - markets, where a competition is not, but there are new demand and possibilities for steady development and increase arrived.In this book you will find the set of necessary analytical tools, description all principles, qualificatory strategy of blue ocean, and also recital of dangerous traps, catching companies on a way in blue waters.The new extended edition of the legendary best seller dividing drawing 3,5 million copies includes two additional heads, answering the trickiest questions that set to the authors during the last ten years.In Russian language published first.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
BK/21991988/UA
Data sheet
- Name of the Author
- Моборн of Рене, Ким В. is Vat
- Language
- Ukrainian
- Age
- 12
- Release date
- 2015
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The authors of this book analysed 150 strategic motions accomplished during more than 100 in 30 industries of industry, and drew conclusion about that,...