"Four steps to lighting" up is classic guidance on strategy of business on all times, from the origin of idea to creation of successful company, by means of that in the whole world work and develop more than 100 000 стартапов. Exactly here Steve Бланк first in the world set forth the only now effective methodology of development of new foods and creation of new businesses, based on the scientific method of verification of hypotheses, : methodology development of consumers (Customer Development). Стартапы are the not small versions of large companies and must be managed radically otherwise, what the already folded businesses| Steve Бланк explains, why it so. Instead of that blindly to follow a businessplan, a businessman needs to pass all four steps of methodology of development of consumers and create such reverse communication that will allow quicker than competitors to check up new hypotheses and inculcate them in network life.

For Apple devices, a computer with iTunes installed is required to play the file correctly.