How to begin the process of passing to the blue ocean? What instruments to use, to find out new possibilities at the market? How to define, what from strategies will show out a company in a blue ocean, and what it is not? And, mainly, how to collect a command able to realize all pre-arranged in practice?В. Чан Ким and Рене Моборн take apart the process of passing to the blue ocean and instruments necessary for successful creation new in detail market. you know, what decisions work, that needs to be done, that employees felt the involvement to the process and assisted his successful realization, and also what traps catch those, who decided to accomplish passing to the blue ocean, and how to avoid them. All together is the prepared incremental guidance for the use in practice.In Russian language published first.