In this collection all those materials that underlay approach are presented in a chronological order, afterwards getting the name "Strategy of blue ocean". you will be able to trace, as basic conceptions and instruments of strategy developed and as authors came to the conclusion, that success is arrived at not in a competition, and due to creation of "blue oceans" - markets, where a competition is not, but there are new demand and possibilities for steady development and increase arrived.Collection contains the articles published in Harvard Business Review already after the publication of book in light also.Regardless of you are acquainted with a book "Strategy of blue ocean" or no, this edition will help to give a glance you on the universally recognized theory, her models and инструмен you under a new corner and to inculcate this approach in the company.