Under the cover are six types of words from Wharton Business School professor and author of the MYTH bestseller “The Psychology of Word of Mouth,” Jonah Berger, that will help you make the most of your speech and achieve the best results. Almost everything we do involves words. Words are how we persuade, communicate, and make connections. This is how leaders lead, salespeople sell, and parents raise children. This is how teachers teach, politicians govern, and doctors explain. Even our thoughts depend on language. Words are our most important tool of influence, but do they all help us achieve our goals? Wharton Business School professor Jonah Berger studied many different texts and identified six types of words that work best. His recommendations will help you: • convince clients, • win the attention of the audience, • properly motivate action, • leave a good impression in any situation and much more. Jona Berger provides powerful tools and effective methods that can lead to outstanding results. Whether you're trying to convince a client, motivate a team, or get an entire organization to look at things differently, this book will show you how to harness the power of words.

Who is this book for? This book is intended for a general audience who wants to develop their skills. and increase your influence on others through words. It will be useful for people of any profession, including influencers, bloggers, marketers, copywriters and leaders.

From the author The first six chapters of this book are devoted to influence through speech. How to use language to become happier, healthier, more successful. And in the last chapter I will show you what secret power lies in words. Published in Russian for the first time.