Contagious. Psychology of word of mouth
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This book not only helps you identify the factors behind popularity, but also offers a set of specific, applied techniques for creating messages or advertising that people will be willing to share with each other. Whatever you do, this book will help you make your product or idea started talking. Published in Russian for the first time.
FL/248809/R
Data sheet
- Name of the Author
- Йона Бергер
- Language
- Russian
- Translator
- Елена Ивченко
2 books by the same author:
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This book not only helps you identify the factors behind popularity, but also offers a set of specific, applied techniques for creating messages or advertisi...