Information marketing
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This practical manual covers all applied and most important theoretical aspects of information marketing - an economic discipline and technology through which the company's information resources are managed in order to implement and optimize sales. The manual contains many recommendations for intensifying sales activities through the use of legal, economic, sociological and other information. The reader will learn how to collect, store and use this information in the process of drawing up and implementing a company's marketing plan. The book is intended for marketers and advertisers. RL managers.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
FL/140502/UA
Data sheet
- Name of the Author
- Сергей Бердышев Николаевич
- Language
- Ukrainian
- Release date
- 2008
11 books by the same author:
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This practical manual covers all applied and most important theoretical aspects of information marketing - an economic discipline and technology through whic...