This manual offers the reader a broad overview of effective technologies for creating original and high-quality advertising texts of any volume and any degree of complexity. The publication covers topics such as text composition and design, selection of vocabulary, working with style, graphic support of text, creation of texts and hypertexts for the Internet, text in body painting and much more. The book is intended for advertisers, copywriters, proofreaders of advertising texts, marketers, psychologists , businessmen, as well as students studying in specialties 350700 “Advertising” and 350400 “Public Relations”.