Advertising text. Methodology for compilation and design
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This manual offers the reader a broad overview of effective technologies for creating original and high-quality advertising texts of any volume and any degree of complexity. The publication covers topics such as text composition and design, selection of vocabulary, working with style, graphic support of text, creation of texts and hypertexts for the Internet, text in body painting and much more. The book is intended for advertisers, copywriters, proofreaders of advertising texts, marketers, psychologists , businessmen, as well as students studying in specialties 350700 “Advertising” and 350400 “Public Relations”.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
FL/308576/UA
Data sheet
- Name of the Author
- Сергей Бердышев Николаевич
- Language
- Ukrainian
- Release date
- 2008