This practical manual covers all applied and most important theoretical aspects of information marketing - an economic discipline and technology through which the company's information resources are managed in order to implement and optimize sales. The manual contains many recommendations for intensifying sales activities through the use of legal, economic, sociological and other information. The reader will learn how to collect, store and use this information in the process of drawing up and implementing a company's marketing plan. The book is intended for marketers and advertisers. RL managers.