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Even an experienced advertiser will not be able to create effective advertising without the cooperation of a tactful, trained advertiser. Some advertisers, unfortunately, “behave so badly that no agency can create effective advertising for them” (D. Ogilvy). How to become a good advertiser? How to make advertising finally begin to bring benefits to the advertiser? This fascinating book will teach you this - a summary of the experience of hundreds of advertising and marketing projects carried out by its author, Alexander Repyev. The book has already helped many, it will help you too.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
FL/240088/UA
Data sheet
- Name of the Author
- Александр Репьев Павлович
- Language
- Ukrainian
- Release date
- 2005