Even an experienced advertiser will not be able to create effective advertising without the cooperation of a tactful, trained advertiser. Some advertisers, unfortunately, “behave so badly that no agency can create effective advertising for them” (D. Ogilvy). How to become a good advertiser? How to make advertising finally begin to bring benefits to the advertiser? This fascinating book will teach you this - a summary of the experience of hundreds of advertising and marketing projects carried out by its author, Alexander Repyev. The book has already helped many, it will help you too.