Dear reader, here is a unique book in which we managed to collect the experience of all sales trainings conducted by business trainers of the St. Petersburg School of Negotiators “SHIP”. We will analyze the techniques and main mistakes that people make when conducting sales, let’s see how different companies approach the sales process differently, we will see what the work of an effective salesperson is based on. For ease of understanding, we will use in the text all the diagrams and tables that we use in trainings. Who is this book for? For those who is just about to become a millionaire by selling a product or service. This book is for those who are actively involved in sales, for whom they are a source of material well-being. This book is for specialists from corporate universities who teach sales in a company, for whom it is important to quickly convey key information to sales managers, salespeople. This book is for heads of sales departments, project teams, whose employees constantly defend the interests of the company in negotiations with customers. This book is for HR specialists, for those who select specialists for sales departments, for whom it is important to quickly make the right decision decision, for which you need to understand whether the candidate will be of any use, whether he will be able to bring profit to the company or will be unnecessary ballast. This book is for a business coach, for whom it is important to be able to succinctly and concisely explain to participants in sales training what “sales” is, and teach them how to make money for themselves and the company. The book will help you not only understand the principles of effective sales, but also evaluate your abilities thanks to the unique tests given at the end of the book.