Advertising and PR in business
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To create advertising and organize PR for your business, you need to know the law. This publication most fully reveals the problems of applying advertising legislation in Russia and proposes new modern approaches to the production and distribution of advertising. In particular, based on hundreds of examples of advertising campaigns, the book provides guidance on the development and implementation of legally sound advertising campaigns, identifying violations, and provides an analysis of mistakes and achievements of participants in the advertising market. The publication is addressed primarily to heads of organizations, advertising specialists and corporate lawyers.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
FL/995418/UA
Data sheet
- Name of the Author
- Андрей Толкачев Николаевич
- Language
- Ukrainian
13 books by the same author:
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To create advertising and organize PR for your business, you need to know the law. This publication most fully reveals the problems of applying advertising l...