To create advertising and organize PR for your business, you need to know the law. This publication most fully reveals the problems of applying advertising legislation in Russia and proposes new modern approaches to the production and distribution of advertising. In particular, based on hundreds of examples of advertising campaigns, the book provides guidance on the development and implementation of legally sound advertising campaigns, identifying violations, and provides an analysis of mistakes and achievements of participants in the advertising market. The publication is addressed primarily to heads of organizations, advertising specialists and corporate lawyers.