Audio studio "Ardis" brings to your attention the book by Konstantin Baksht "Building a sales department. Worldwide”.

Business is war, where prisoners are bought up for next to nothing. The front line in this war is where the work with Clients is going on. Your main striking force is your sales department. Your sales force is always in the fight, always on the front line.

This book will help you build a professional sales force. It will allow you to avoid many problems and mistakes that can turn everything you have done into nothing and cause serious damage to your business. And most importantly - this book will strengthen your determination to build a sales system for your business at a decent professional level. The new edition of the book, Building the Sales Force: Worldwide, is 70% longer than the original book. If you are already familiar with an earlier edition of the book, I advise you to read the new, revised and supplemented edition! A lot has changed in terms of building sales teams and recruiting staff. Getting new experience and knowledge from the book is much faster and cheaper than going by feel, by trial and error, incur losses and losses. The book reflects the most recent and relevant experience in building and improving sales departments. Based on more than 500 completed projects. Including international projects - from the US and Europe to Kazakhstan and China.

Contents

Chapter 1. How to attract customers with and without advertising: why advertising does not work

Chapter 3. Sales Combat Teams

Chapter 4. Battle Rules: Stages of Active Selling

Chapter 5. Goals of Building a Sales System< /p>

Chapter 6. Selection of fighters

Chapter 7. Training of fighters

Chapter 8. Selling technically complex goods and services: “generalists” and “specialists”

Chapter 9. Managing the Sales Combat Team

Chapter 10. The Weapons of the Combat Team: Technology and Sales Standards

Chapter 11. The Order for the Pay of Sales Managers: Guiding and Guiding the power of our era

Chapter 12. My first experience of building a professional sales force

Chapter 13. The plan for building a sales system

Conclusion: the moment of truth

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