Emancipation of Marketing
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Marketing is changing at lightning speed with the advent of new technologies and changes in the social and economic environment. A new generation of consumers has grown up, innovative technologies have emerged, and new values have emerged. In order to have time to cover them, the science of marketing acquires new methods, but does not get rid of the old ones. As a result, alternative standards appear, as well as terms and indicators that repeat each other. Learn how the impact of advertising on people is changing, and how neural networks and artificial intelligence can shape new forms of marketing.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
FL/802931/UA
Data sheet
- Name of the Author
- Анна Петухова
- Language
- Ukrainian
- Release date
- 2023
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Marketing is changing at lightning speed with the advent of new technologies and changes in the social and economic environment. A new generation of consumer...