FUTUROmarketing
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Modern business looks like this: Digitalization is the basis of business processes, and agile is the basis of business management. We are discovering the world anew: the pandemic has made so many adjustments to our usual way of life that you can’t help but shudder. Widespread digitalization and agile, remote work, delving into futurology instead of long-term business strategy, MarTech, AdTech, AR, VR - all this seems to have fallen on the heads of entrepreneurs and marketers and requires integration into the business. How to combine all existing techniques into a single effective mechanism and avoid duality? How to take into account all the trends and at the same time discern what will work in 10 years? What kind of marketing does business need now? You can learn about all this from the handbook of the avant-garde marketer “FUTUROmarketing.”
Data sheet
- Name of the Author
- Анна Петухова
- Language
- Russian