Marketing is changing at lightning speed with the advent of new technologies and changes in the social and economic environment. A new generation of consumers has grown up, innovative technologies have emerged, and new values have emerged. In order to have time to cover them, the science of marketing acquires new methods, but does not get rid of the old ones. As a result, alternative standards appear, as well as terms and indicators that repeat each other. Learn how the impact of advertising on people is changing, and how neural networks and artificial intelligence can shape new forms of marketing.