In this highly practical guide (previously released in a limited edition called No Budget), you'll find 50 effective marketing tools you can use when you have a limited (or no) marketing budget. The most valuable thing is that for each tool there is a detailed description - who should do it, what to do, how to do it. This is an indispensable guide for those who want to use company resources as economically as possible and at the same time with the greatest impact. The book will bring the greatest benefit to owners and managers of companies, commercial directors, and marketers.