How many retail technologies exist? Very few! Albert Tyutin, a well-known business coach, identifies only five: service, expert selling, confidential selling, impulse selling, and aggressive selling. A different assortment involves the use of different technologies, but often retailers use only one of the possible ways of interacting with customers - the most familiar. This book is a technological instruction for everyone involved in sales, from consultants and sales floor administrators to retail business leaders and sales coaches. It will help to consciously and effectively apply various sales technologies when working with a different assortment, as well as standardize the work process of salespeople, effectively motivate and train them.