Being BASe on Russian and world experience of introduction and use of CRM- of decisions, authors give answers for the row of key questions about methodologies of construction of клиентоориентированной company.A book is addressed to the wide circle of readers : to the business owners, leaders and managers of companies that begin to think about introduction of клиентоориентированных technologies or already chose and CRM- inculcate the system for itself on an enterprise, to the consultants on to introduction of the informative systems.Organizations of sales presented in the book of methodology, marketing and service of customers provided with the examples of automation with the use of decision of BAS : ERP. Management by an enterprise" and " BAS : CRM. Module for BAS: ERP and BAS: КА". The use of BAS is envisaged: CRM jointly with BAS: ERP within the framework of complex projects of automation of enterprise. At sharing of BAS : CRM extends possibilities of BAS : ERP in area of managements by customer relationships.This edition is included in the series of " BAS :Академия ERP", other books of that are also recommended to the study for understanding of processes, aleak in companies, and their intercommunication. In editions of series a theory is illustrated by descriptions of practical possibilities of programmatic foods of " BAS". Classic determinations are accompanied by скриншотами of their concrete realization in the program.All books of series - v8. BAS.ru/erp - academyAfter a purchase additional possibility to get a book in the format of is given."