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In March 1999, Nissan Motors was a seriously ill part of the Japanese economy. Burdened with huge debts, the company was doomed to inevitable death. When Carlos Ghosn, speaking on behalf of Renault, which by that time had acquired 38.5% of Nissan's capital, promised that he would revive Nissan within three years, this statement did not inspire confidence. And what is the result? In record time, Nissan has become one of the most profitable automobile companies in the world! How did such a miracle become possible? How did a company reputed to be as closed and impenetrable as Japan itself open up to new management methods? How is integration possible in such a specific country? What is borderless management? This book, co-authored with journalist Philippe Rieux, tells more than just about saving Nissan. It describes, as if from the inside, the life path of an extraordinary person who will soon lead the Renault Nissan Alliance. The process of globalization will open up to us from a completely unknown side. This man, shrouded in a veil of secrecy, talks about himself for the first time. We will meet a man who was born in Brazil in a family of Lebanese immigrants, received a polytechnic education at French universities, and speaks Portuguese, Arabic and English. Let's find out how he got to Clermont Ferrand, managed to gain the trust of the owners of the Michelin company, was sent to the USA, where he headed the local division of Michelin, and finally ended up in crisis-ridden Tokyo. “There are no limits to what we can do,” he likes to say. This book describes one of thousands of instructive success stories.
Data sheet
- Name of the Author
- Карлос Гон
Филипп Риэ - Language
- Russian