Strategic alliances
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The desire to expand the customer base, geographic presence or sphere of influence of the company leads to the creation of partnerships or alliances. International alliances are most suitable for entering into new business or expanding existing business into new regions. The collection discusses a wide range of issues related to partnerships between companies: the reasons and methods for creating strategic alliances, strategies for maintaining alliances and maintaining mutually beneficial cooperation within partnerships.
FL/760199/R
Data sheet
- Name of the Author
- Ашиш Нанда
Бенджамин Гомес-Кассерес
Генри Чезбро
Гэри Хэмел
Джоуэл Блейки
Дэвид Тис
Дэвид Эрнст
Ив До
К. Прахалад К.
Карлос Гон
Питер Уильямсон
Розабет Кантер Мосс - Language
- Russian
- Translator
- А. Силонов
О. Г. Хорасанов
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The desire to expand the customer base, geographic presence or sphere of influence of the company leads to the creation of partnerships or alliances. Interna...