The Big Book of Negotiations
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We all have to negotiate sooner or later. Some people do this professionally, negotiating a merger of companies or discussing the resolution of political conflicts at the highest level. Some people negotiate on the price of buying a car or on a salary increase. In all these cases, it is necessary to have an understanding of possible negotiation tactics, the tricks that opponents may resort to, and possible scenarios for overcoming deadlock situations. Richard Schell, a professor at the Wharton School of Business, a recognized expert in the field of negotiations, reveals all possible aspects of negotiation process. You will learn how skilled negotiators recognize hidden psychological strategies and learn how to cope with rising emotional levels. You will be able to define and improve your own negotiation style, begin to control your own reactions and find solutions even when the situation seems hopeless. You will gain confidence, and the negotiations themselves will no longer be like walking on a razor’s edge - any bargaining will become a test of strength, bringing pleasure and benefit.
Data sheet
- Name of the Author
- Ричард Шелл
- Language
- Russian
- Translator
- Андрей Александрович Ядыкин