People use online reviews as a weapon against those they don't like. Timur Aslanov tells how to protect yourself from this and even improve your image with their help. The author shares clear tools, accompanies them with examples and practical cases - in general, gives instructions on how to combat online negativity. Thanks to this book, you can learn: • why respond to negative comments at all; • how to determine which part of the review is about emotions and which – about constructive criticism; • how haters differ from trolls; • what is “sausage” and why you shouldn’t respond to it.