This book will help you understand the technology of influence and sales techniques in the field of written communication, because it is where a large number of problems lie that many companies and sales departments experience in the first place. You will learn how to facilitate communications with clients and target audiences, significantly improve work results, increase sales and increase conversion. And understanding the most important principles of writing selling texts will help not only in work, but also in life. The author examines in detail the structure of basic texts, analyzes typical mistakes of drafters, and gives basic rules for writing effective documents. You will also find a unique set of techniques that, if necessary, will help enhance the effect, and therefore significantly improve work results, increase sales, increase conversion. The publication is addressed to sales managers, marketing, advertising and PR specialists, sociologists and managers - everyone who cares In my line of work I have to deal with writing selling texts.